Stop motion animation research

I stumbled across this video through my research, I instantly loved it, being an illustrator myself I love seeing other artists take their 2d images and working 'outside the box' regarding drawing on paper, I'm pretty sure recent Carphone Warehouse adverts have a similar thing going on, wether the artist in question has been commissioned or they've stolen both the idea and music, I'm not quite sure.

Not only in 2d, but a response to this video was made using stopmotion and clay, amazing!